100 Chinese Companies You Should Know - 1. SheIn

100家你应该了解的中国公司 - 1. SheIn

Initially selling wedding dresses online, the company transitioned to cross-border e-commerce in 2012, rebranding to SheInside.com. 

SheIn的成功归功于其灵活的供应链和针对Z世代的社交媒体营销。拥有超过2.5亿粉丝和一支影响力网络，SheIn已成为Z世代的首选快时尚品牌。

SheIn在2013年和2014年取得了大量增长，获得了500万美元的A轮融资，但也引起了产能瓶颈问题，导致公司于2014年将总部迁至广州。

首席执行官对搜索引擎优化和营销的深刻理解使SheIn能够将其社交媒体粉丝作为测试平台，快速优化品类。


The COVID-19 pandemic was a disaster for most fast fashion giants, but it was a once-in-a-lifetime tailwind for SheIn, driving its revenue to over $100 million in 2020 and close to $160 million in 2021.

SheIn's operational efficiency allows for a 30-day inventory cycle, compared to 140 days for H&M and 90 days for Zara, with an excessive inventory level of less than 10%. 

CEO's deep understanding of SEO and marketing has enabled SheIn to leverage its social media followers as an A/B testing platform to swiftly optimize SKUs. 

SheIn's success can be attributed to its flexible supply chain and social media marketing targeting Gen Z. With over 250 million followers and a network of influencers, SheIn has become the go-to fast fashion brand for Gen Z. 

The year 2017 was an inflection point in SheIn's growth trajectory, thanks to the momentum from the Middle East market, and SheIn became a unicorn in 2018, raising $500 million at a valuation of $5 billion. 

社交媒体的信号反馈到SheIn的研发和制造引擎中，使公司能够在短短2-3周内从产品构思到最终产品，并每天推出5000-6000个品类。

SheIn是一家知名快时尚零售商，成立于2008年，创始人徐仰天没有时尚背景，但是是一名搜索引擎优化专家。

ed2351d1-509f-4df2-84e8-45b4170f435cScreenshot 2023-02-04 at 8.15.26 PM.png

SheIn, the popular fast-fashion retailer, was founded in 2008 in Nanjing by Yangtian Xu, who didn't have a fashion background but was an SEO specialist. 

In 2015, SheInside was rebranded as SheIn, and the company acquired a group of smaller brands to expand its supply chain. The company invested heavily in building relationships with manufacturers, eventually becoming the magnet of many staunch partner factories. 

最初，公司在网上销售婚纱，2012年转型为跨境电商，更名为SheInside.com。

SheIn的运营效率允许30天的库存周转周期，相比之下，H&M为140天，Zara为90天，而过剩的库存水平低于10%。

2015年，SheInside更名为SheIn，公司收购了一批小型品牌以扩大供应链。公司大量投资建立与制造商的关系，最终成为许多坚定的合作工厂的核心伙伴。

SheIn's substantial growth in 2013 and 2014 led to a $5 million Series A funding round, but it also caused a capacity bottleneck that led to the relocation of the company's headquarters to Guangzhou in 2014. 

2017年是SheIn成长轨迹的一个拐点，得益于中东市场的势头，SheIn于2018年成为独角兽，估值为50亿美元，融资5亿美元。

新冠疫情对大多数快时尚巨头来说是一场灾难，但对SheIn来说却是一次千载难逢的顺风顺水，推动其2020年的收入超过1亿美元，2021年接近1.6亿美元。

The signals from social media feed into SheIn's R&D and manufacturing engine, enabling the company to move from product ideation to final product in just 2-3 weeks and launch 5000-6000 SKUs daily. 

for generations; generation to generation

Flights to China about to resume

访问中国的航班即将恢复

随着多家航空公司陆续新开、恢复、加密往返中国的国际航线，国际民航市场恢复势头明显，此次政策调整会进一步刺激国际客流的回升。

On December 27, 2022, the China Immigration Administration announced optimizing immigration management policies and measures starting from January 8, 2023. It will resume accepting and approving foreigners' applications for extension, renewal, and reissuance of ordinary visas and short-term and long-term residence permits.


9158ad10-6686-43a1-9b45-e178475d6162Screenshot 2023-01-06 at 9.00.43 PM.png

As of December 22, Hainan Airlines has resumed and newly opened a total of 13 international and regional passenger routes including Beijing-Brussels. In the season of winter 2022 and spring 2023, Hainan Airlines will continue to accelerate the resumption of international flights to further meet the market demand for passengers visiting China.

除了国内的航司，不少外航也在积极恢复往来中国的客运国际航班。据悉，新加坡航空公司宣布于12月30日恢复新加坡直飞北京的客运航班服务。

出入境政策优化后，国际民航市场也迎来了重磅利好。12月28日，民航局发布通知明确自2023年1月8日起，取消对国际航班往来实施的多项限制。

截至12月22日，海航已恢复、新开运营北京-布鲁塞尔等共13条往返国际及地区客运航线。2022年冬春季海南航空将继续加快国际航班的复航工作，以进一步满足旅客出入境的市场需求。

As many airlines successively open, resume, and increase the number of international routes to and from China, the international civil aviation market is recovering significantly. This policy adjustment will further stimulate the recovery of international passenger flow.

In addition to domestic airlines, many foreign airlines are also actively resuming passenger international flights to and from China. It is reported that Singapore Airlines announced that it would resume direct passenger flight services from Singapore to Beijing on December 30.

After the optimization of the border entry-exit policy, the international civil aviation market has also ushered in heavily positive news. On December 28, China’s Civil Aviation Administration issued a notice clarifying that starting from January 8, 2023, many restrictions on international flight traffic canceled.

中国移民管理局12月27日发布公告，自2023年1月8日起优化移民管理政策措施。中国移民管理局将恢复受理审批外国人申请普通签证、停留证件以及居留证件的延期、换发、补发。

besides; except for; aside from; in addition to

How Meituan dominates services e-commerce

美团的服务电商平台帝国

In summary, Meituan achieved high efficiency in management and operations through the competition in the group-purchasing market, and leveraged it to establish a two-sided platform for consumers and merchants: from food delivery to broader services, from merchant services to supply chain solutions, from ride sharing to bike sharing, and from city lifestyle to travel and tourism. The more horizontal aggregation, the richer data Meituan can obtain, and thus the stickier the platform can become.

至于百度，由于其在移动应用方面已经落后于阿里巴巴和腾讯，其线上到线下的战略推进相当短暂。因此，高级管理层终止了对食品配送的销售和营销推动。此外，百度的关键人才流失到美团——2015年4月，王莆中从百度加入美团，现在全面负责美团的外卖业务。到2017年8月，百度正式放弃配送，将业务线卖给了饿了么，成为饿了么星选。

除了大众点评的核心功能，美团还于 2016 年收购了支付服务提供商钱袋宝，以推出全方位的餐厅和商户服务。它甚至开始为餐厅提供新鲜和冷冻农产品的供应链解决方案，进一步增强平台上的供应方粘性，同时丰富平台范围的数据维度和粒度，这是优化消费者推荐和交付的关键。

距离优步将中国市场拱手让给滴滴仅仅半年时间，滴滴才刚刚从与快的和优步的多年竞争中放松了一些。美团的举动让滴滴重新振作起来。由于滴滴最近卷入了与司机相关的丑闻，这给了美团一个很好的机会，以重新开始建立自己的声誉。

In addition, Meituan achieved what Didi had always wanted to do — that is to complete the transportation closed-loop by integrating ride and bike sharing. Didi invested in Ofo — one of the market leaders in bike-sharing — hoping to eventually acquire it. However, Ofo’s founder and CEO Wei Dai had too big of an ego to be swallowed by Didi. As a result, after months of fighting, Ofo is now left aside and struggling with neither additional investments nor acquisition offers. On the contrary, Ofo’s competitor Mobike realized that it’s hard to sustain and scale further under the current unit economic model, without integrating with a larger platform such as ride-sharing.

王兴从创立美团到上市，用了8年时间，前6年的成败也让王兴成为了威胁阿里巴巴和腾讯王国的无畏领袖。

截至目前，美团已经占领了中国的外卖市场，从2015年的30%，到2018年占据了超过60%的市场份额。与此同时，饿了么拥有约30%的市场份额，其余10%的份额约为由饿了么星选或以前的百度覆盖。

综上所述，美团通过团购市场的竞争实现了管理和运营的高效率，并以此为消费者和商家建立了一个双向平台：从外卖到更广泛的服务，从商家服务到供应链解决方案，从拼车到共享单车，从城市生活方式到旅游观光。横向聚合越多，美团可以获得的数据越丰富，平台的粘性也就越强。

It took Xing Wang 8 years from founding Meituan to taking it public, and the earlier 6 years of successes and failures have also sharpened Xing to be the fearless leader who’s threatening the kingdoms of Alibaba and Tencent.

As for Baidu, since it already lagged behind Alibaba and Tencent in mobile adoption, its strategy push on online-to-offline was rather short-lived. Hence, senior management terminated the sales and marketing push on food delivery. Moreover, Baidu lost key talents to Meituan — in Apr 2015, Puzhong Wang joined Meituan from Baidu, who is now fully in charge of Meituan’s delivery services. By Aug 2017, Baidu has officially given up delivery and sold the business line to Eleme, dba Eleme Star.

However, it also means that Meituan is making more and more enemies: from Eleme and Didi to such giants as Ctrip and Alibaba. Competition in the China tech market has always been dynamic and broad-based, and as Xing Wang quoted Winston Churchill in the above-mentioned, this may still be just the end of the beginning.

Another new vertical Meituan recently tapped on is hotel and travel. With strategic investments from Priceline and a vast user base, Meituan launched the product in early 2017 and has attracted more than 340 thousand hotels and 16 thousand tourist attractions all over China to join the platform. Meituan’s advantage in big data and platform stickiness has generated fast-growing numbers and has put Meituan into a head-to-head competition against Ctrip, the OTA market leader in China.

Beyond Dianping’s core functionality, Meituan has also acquired payment service provider Qiandai in 2016 to roll out the full-scale restaurant and merchant services. It even started to offer supply chain solutions to restaurants for fresh and frozen produce, further enhancing the supply-side stickiness on the platform while enriching platform-wide data dimensions and granularities, which was key in optimizing recommendations and deliveries for consumers.

大众点评或中国的 Yelp 是美团双向平台战略的重要补充。传统上，所有送餐服务都只关注消费者方面。因此，与大众点评的合并为美团带来了无与伦比的优势，以海量数据和服务来吸引和留住餐厅和商家作为平台的供应商。

The past decade witnessed the dominance of Amazon and Alibaba as ecommerce platforms for physical goods. Recently, a new type of ecommerce platform is emerging out of China — that is, the ecommerce platform for services envisioned by Meituan.

How Meituan dominates services e-commerce. A tech company as powerful as Alibaba & Tencent. 

707769ad-64d9-4348-9b1a-36dd71f4a859meituan.jpeg


此外，美团实现了滴滴一直想做的事情——打通拼车和共享单车，完成交通闭环。滴滴投资了ofo——共享单车的市场领导者之一——希望最终能收购它。然而，ofo的创始人兼CEO戴威太自负了，被滴滴吞没了。结果，经过数月的斗争，ofo 现在被抛在一边，既没有额外的投资，也没有收购要约。相反，ofo 的竞争对手摩拜单车意识到，在当前的单位经济模式下，如果不与拼车等更大的平台整合，很难维持和进一步扩大规模。


从数据的角度来看，美团拥有关于消费者在哪里的最佳数据——他们的办公室和他们的家，餐厅在哪里，以及基于送货的最佳路线是什么。可以理解的是，如果美团要提供拼车服务，效率会很高，因为他们有大量关于 A 点、B 点以及 A 点和 B 点之间最快路线的数据。所以 2017 年初美团推出了拼车服务。 -在中国几个选定的城市共享。到2018年在上海上线时，短短几天就达到了30%的市场份额。

凭借其在食品配送市场的主导地位，下一步将扩展到其他食品和杂货的配送，包括超市的新鲜农产品。很有可能是白领想在点了午餐的时候吃点水果，或者想带些蔬菜回家做晚饭，却没有时间去商店。这类似于 Postmates 和 Instacart 的价值主张，但美国同行没有美团在其食品配送方面的协同作用，更具体地说，是在配送路线优化和推荐中使用的数据和人工智能方面。

自 2013 年以来，美团开始了在线送餐服务。这是美团团购策略从商品到服务的自然延伸。然而，外卖领域已经被专业市场的百度外卖和学生市场的阿里巴巴支持的饿了么等先发者主导（当时，住宅外卖的需求并不大），而美团没有太多的杠杆作为一个后来者。

As of its IPO in Hong Kong in Sep 2018, Meituan boasted 340 million users and 4.7 million merchants across its platform. With a market cap of USD 45bn, Meituan has established a formidable platform consisting of unified commerce, merchant services solutions, hotel and travel, and ride and bike sharing.

美团的优势之一是独立性。腾讯的支持更多的是资金而非战略和运营；但是，百度外卖完全由百度集团控制，而阿里巴巴则积极干预饿了么的管理。因此，这两个竞争对手都受到了总体集团整体战略重心转移的影响。尤其是2015年美团点评合并后，独立优势得到充分体现。

More interestingly, Meituan started working with HLA, a popular store chain of men’s clothes to provide 1-hr delivery, in case a change of shirt or jacket is needed because of food stains. It remains to be seen how this new product line will play out, but it’s definitely a smart wedge into the broader unified commerce market.

过去十年见证了亚马逊和阿里巴巴作为实体商品电子商务平台的主导地位。最近，一种新型的电子商务平台正在中国兴起——那就是美团设想的服务电子商务平台。

Dianping, or the Yelp of China, was a great complement to Meituan’s 2-sided platform strategy. Traditionally, all food delivery services focused only on the consumer side. So merging with Dianping gave Meituan an unparalleled advantage with vast data and services to attract and retain restaurants and merchants as the supplier side of the platform.

美团最近涉足的另一个新垂直领域是酒店和旅游。凭借 Priceline 的战略投资和庞大的用户群，美团于 2017 年初推出了该产品，并吸引了全国超过 34 万家酒店和 1.6 万个旅游景点加入该平台。美团在大数据和平台粘性方面的优势产生了快速增长的数量，并让美团与中国OTA市场领导者携程展开了正面竞争。

As of now, Meituan has conquered the food delivery market in China, taking up over to 60% of market share by 2018 up from 30% in 2015. Meanwhile, Eleme owns about 30% of the market share and the rest 10% is roughly covered by Eleme Star or formerly Baidu.

It was only half a year after Uber gave up the China market to Didi and when Didi was just started to relax a bit from the years of competition against Kuaidi and Uber. Meituan’s move brought Didi back on its toes. As Didi was recently entangled with driver-related scandals, it gave Meituan a great opportunity to build its own reputation with a fresh start.

截至 2018 年 9 月在香港首次公开募股，美团在其平台上拥有 3.4 亿用户和 470 万商户。美团拥有450亿美元的市值，建立了一个由统一商务、商户服务解决方案、酒店和旅游、共享单车组成的强大平台。

然而，这也意味着美团树敌越来越多：从饿了么、滴滴到携程、阿里巴巴等巨头。中国科技市场的竞争一直是充满活力和广泛的，正如王兴在上文中引用温斯顿丘吉尔的话，这可能还只是开始的结束。


In the end, Meituan acquired Mobike and became the only provider of ride and bike sharing services at a large scale. This move gives Meituan even more advantage on data in terms of scale, dimensions and granularity over its competitor Didi and Eleme/Alibaba.

From the data perspective, Meituan has the best data on where the consumers are — their offices and their homes, where the restaurants are, and what are the best routes based on delivery. Understandably, if Meituan were to offer a ride-sharing service, it would be very efficient since they have a lot of data on Point A, Point B, and the fastest way between Point A and Point B. So in early 2017 Meituan launched ride-sharing in a few selected city in China. By 2018 when it launched in Shanghai, it reached 30% of market share within only a few days.

Since 2013, Meituan started an online food delivery service. This is a natural extension of Meituan’s group-purchasing strategy from goods to services. However, the food delivery sector was already dominated by first-movers like Baidu Delivery in the professionals market and Alibaba-backed Eleme in the students market (back then, residential delivery was not a huge demand), and Meituan did not have many levers as a late-comer.

Following the same strategy, Alibaba followed the same strategy by trying to combine Eleme and Koubei. However, Alibaba failed to see the need of Eleme to pivot from the students market to the professionals market, because of stagnant growth and low margin in the students market. Eleme saw the need but wasn’t able to convince Alibaba since it didn’t know the details around the delivery market. It was Meituan’s independence that gave it an advantage over Eleme with the nimbleness in pivoting to the professionals market earlier and faster.

更有趣的是，美团开始与流行的男装连锁店海澜之家合作，提供 1 小时送货服务，以防食物污渍需要更换衬衫或夹克。这条新产品线将如何发挥作用还有待观察，但它绝对是更广泛的统一商务市场的一个聪明的楔子。

同样的策略，阿里巴巴也遵循同样的策略，尝试将饿了么和口碑结合起来。然而，由于学生市场增长停滞且利润率低，阿里巴巴未能看到饿了么从学生市场转向专业市场的必要性。饿了么看到了需求，但无法说服阿里巴巴，因为它不了解外卖市场的细节。美团的独立性使其比饿了么更有优势，更早更快地转向专业市场。

With its dominance in the food delivery market, the next step was to expand into the delivery of other foodstuffs and groceries including fresh produce from supermarkets. It’s very likely that the white-collar professionals want to have some fruits with the lunch ordered, or want to bring home some vegetables to cook dinner, but don’t have time to go to the stores. This is similar to the value proposition of Postmates and Instacart, but the US counterparts don’t have the same synergy Meituan has with its food delivery, more specifically around the delivery route optimization and data and AI used in recommendations.

最终，美团收购了摩拜单车，成为唯一一家规模化的共享单车服务提供商。与竞争对手滴滴和饿了么/阿里巴巴相比，这一举措让美团在数据的规模、维度和颗粒度方面更具优势。

One of Meituan’s advantage is independence. Tencent’s support was rather financial than strategic and operational; however, Baidu Delivery was fully controlled by Baidu Group while Alibaba had actively interfered with the management of Eleme. Thus, both of the competitors were subject to the master group’s overall strategic focus shift. The advantage of independence was fully realized especially after the Meituan-Dianping merger in 2015.

lever; pry bar; crowbar; financial leverage

(beginning or continuing an action); to rise; get up (from bed)

equivalent to; appropriate; considerably; quite

therefore; thus; that is why; because of this

to use; employ; apply; administer; manipulate

always; all along; straight (in a straight line)

backward; to lag (in technology); to fall behind

spread out; unfold; carry out; in full swing

complete a contract; clinch a deal; to seal

one side; on the one hand; at the same time

to bring (skill, talent, etc.) into play; to develop (an idea)

Diancha from A Dream of Splendor

《梦华录》中的宋代点茶文化

Song Dynasty is considered by Western scholars to be the "great period of Chinese ceramics". The workmanship is extremely sophisticated, yet the porcelain presented is extremely calm and austere.

茶文化的发达，也影响了茶具和瓷器的发展，《梦华录》中还原了宋代复杂的茶具。

1a87d60b-06d4-4e0d-b41e-f93066c150e9Screen Shot 2022-07-10 at 4.14.41 PM.png

宋朝被西方学者认为是“中国陶瓷的伟大时期”，工艺极其精湛复杂，但呈现的瓷器却极其安静、极其朴素。

A Dream of Splendor, a new viral TV drama, has shown us the prosperous scene of Kaifeng, the Eastern Capital of the Northern Song Dynasty.

ab8a45b8-e2d8-4bb0-be2f-c02d196ea292Screen Shot 2022-07-10 at 3.51.55 PM.png

Today's matcha in Japan is inherited from Diancha in the Chinese Song Dynasty.

The drama perfectly demonstrates the tea culture that reached its historical peak in the Song Dynasty.

14c3a1e5-5f0c-40bb-afd8-140d98783935Screen Shot 2022-07-10 at 4.21.59 PM.png

Within the first 10 days, it has reached 1.5 billion views with a Douban score of 8.8 — definitely the top of the year to date. Now it can be watched on Netflix in some countries.

Cha Baixi, or tea art, uses clear water to do paintings on top of Diancha’s foams. It is similar to the latte art of coffee.

Cha Baixi, or tea art, is to paint on top of Diancha's foams

0fc4a3e5-a903-46de-9ac3-7318ec130c1dScreen Shot 2022-07-10 at 4.16.18 PM.png

“茶百戏”，是以清水在点茶泡沫上点画花鸟鱼虫等景物。就像咖啡中的拉花。

534bc885-0265-479e-8ea5-723bff3a9ee3Screen Shot 2022-07-10 at 4.14.41 PM.png

The prosperity of tea culture has also affected the development of tea sets and porcelain. The complex tea sets of the Song Dynasty are recreated in A Dream of Splendor.

005708ca-26cb-4d47-bb5b-c8ecdcf8eb79Screen Shot 2022-07-10 at 4.14.41 PM.png

现在日本的抹茶就是由宋朝饮茶的方式传承下来的。

上线10天，播放量破15亿，豆瓣评分8.8，可谓今年之最。目前在部分国家的奈飞已经上线。

最近爆火的电视剧《梦华录》向我们展示了北宋时期东京开封的繁华景象。

The tea of ​​the Song Dynasty is stored in the shape of a cake. The tea leaves are first ground into powder and then brewed with boiling water. This is called "Diancha", or whisked tea.

26a44207-fe25-42ca-bfd1-0895a10549e8Screen Shot 2022-07-10 at 4.22.44 PM.png

剧中完美展现了宋代达到历史巅峰的茶文化。

3acdd7cc-5a19-4fc3-8a7a-5278c05832f3Screen Shot 2022-07-10 at 4.21.59 PM.png

宋代的茶是饼茶，先将茶叶研成末，再以开水冲之，这便是“点茶”。

9f63ad6c-bbff-449e-ab9b-5d0b5ecfe47aScreen Shot 2022-07-10 at 4.22.44 PM.png

The most popular Chinese website for user-generated reviews of movies, TV shows, music, and books. 

developed (country, etc.); flourishing; prosper

restore to the original state; (Chemistry) reduce

The way Chinese people drink tea in the Song Dynasty. The origin of Japan's matcha.

Airbnb is out of China

爱彼迎退出中国

2020 年 12 月，途家国内在线房源已超过 230 万套。爱彼迎的国内房源，大约只有 50 多万。此外，爱彼迎在国内的普及率也不及美团民宿，后者作为超级应用，获客成本往往比前者低得多。

By December 2020, Tujia's domestic online listings had exceeded 2.3 million units, there are only about 500,000 domestic listings on Airbnb. In addition, the popularity of Airbnb in China is not as good as that of Meituan B&B. The latter, as a super-app, often has much lower customer acquisition costs than the former.

在过去 10 年间，对标爱彼迎的共享住宿模式，途家 2016 年先后收编了蚂蚁短租、携程、去哪儿等多个平台的短租业务后，在房源方面获得了绝对性优势。

ff164c42-fea2-4090-a454-f891764d800fairbnb 2.jpeg

The decline of Airbnb in China is not just because of the epidemic. The main problem is that it is not acclimatized to the local environment and is not localized enough.

爱彼迎在国内的底层服务链始终没有很好地搭建起来。相比之下，途家、小猪等会为房东提供类似于公寓、酒店的标准化服务，比如房间打扫、布草洗涤。

In the past 10 years, after compiling the short-term rental business of Ant Short-Term Rental, Ctrip, Qunar and other platforms in 2016, Tujia has gained an absolute advantage in terms of housing resources.

Airbnb is out of China because of failed localization

e2c904b5-378e-4ec1-9567-1b28506d3a1bairbnb 2.jpeg

Li Qingyuan, a Zhihu user, pointed out, "Airbnb is still biased towards foreign thinking, mainly for students and mid-to-high-end users. But those who book homestays on Meituan and Tujia are a large group of ordinary people, in addition to the mid-to-high-end users.”

The hidden danger of the C2C model is that Airbnb’s profits mainly come from intermediary fees, and the platform rarely intervenes too much in various links before and after check-in, and it is difficult to have actual binding force on landlords and tenants.

9c859924-2a0c-494b-8348-84c9c59e1ef0airbnb 1.png

C2C 模式的隐患在于，爱彼迎盈利主要来自于中介费，平台很少对入住前后的各环节过多干预，也很难对房东与房客产生实际约束力。

9cb684f1-1942-42ba-8def-6154afdffc52airbnb 1.png

尽管爱彼迎一直受到前往海外的中国游客欢迎，但国内游客更倾向中国本土公司。

9ba3923c-751a-44a4-bd7d-4a0a8692f0f6airbnb 3.jpeg

知乎用户李清苑指出，"爱彼迎总体还是有些偏向国外思维，以学生、中高端用户为主。可支撑美团和途家的，除了中高端用户，还有一大群普普通通的住户"。

进入中国 6 年多后，5 月 24 日上午爱彼迎宣布于 2022 年 7 月 30 日起，将完全下线中国境内的房源和体验业务，仅保留出境游业务。

3ceaa075-3ebd-4234-8dac-efefd02c3321airbnb cover.jpeg

爱彼迎主打 C2C 模式，房东和住客直接对接，爱彼迎仅担任中介；而国内「途家」等平台主打 B2C 模式，承租他人房子再二次出租给房客。

Airbnb mainly focuses on the C2C model, where hosts and guests are directly connected, and Airbnb only acts as an intermediary; while domestic platforms such as Tujia focus on the B2C model, renting other people’s houses and renting them out to the tenants again.

The underlying service chain of Airbnb in China has not been well established. In contrast, Tujia, Xiaozhu, etc. will provide landlords with standardized services similar to apartments and hotels, such as room cleaning and washing.

爱彼迎在境内的颓势并非只是因为疫情，主要问题在于水土不服，不够本土化。

While Airbnb has been popular with Chinese tourists heading overseas, domestic tourists tend to prefer local Chinese companies.

b1201c29-f8d1-4dfa-8beb-b949782276d4airbnb 3.jpeg

After entering China for more than 6 years, on the morning of May 24, Airbnb China announced that starting from July 30, 2022, it will completely remove the listing and experience business in China, and only retain the outbound tourism business.

Airbnb is out of China because of failed of localization

experience for oneself; to personally experience (usually a kind of life)

Meaning "loving each other and welcoming"

Featured Story

100 Chinese Companies You Should Know - 1. SheIn

More Stories

Flights to China about to resume

How Meituan dominates services e-commerce

Diancha from A Dream of Splendor

Airbnb is out of China